In this article, youll get a twelveweek movie marketing plan so you can maximize. Remote work advice from the largest allremote company. Your promotional tasks will include online paid promotion, online free promotion, offline paid promotion and offline free promotion. Steal these strategies from the genius marketers of game of thrones. This template from anne zeisers transmedia marketing. How to make a marketing plan for a new product with. It also provides an avenue for decisionmakers and business stakeholders to come up with a. Best film business plan template sample, financials. A marketing plan does not only focus on the promotion and advertisement of the businesss products and services. The target market for this movie is for teenagers and adults over the age of 18, however accompanied by an adult, ages 14 and over are fine watching the movie due to violence and graphic scenes. Sample marketing plan gemma ganni mar 216470 october 5th, 20 table of contents.
A good marketing strategy will be followed well with the help of a marketing plan. The ultimate guide to instagram advertising june 23, 2018. A marketing plan, on the other hand, is plump with meaning. Independent filmmakers, the most important rules of marketing are start early. Todays movie marketing campaigns involve much more than a simple movie. The marketing plan the most important part of a business plan is the marketing plan. The main sales strategy is to provide recent successful movie releases that appeal to both audiences. The scale of your marketing plan will greatly depend on the purpose or type of business it is for. This 12 week movie marketing plan will help you sketch out a way to promote your film. In the course entertainment and marketing promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major hollywood film and a student film.
With two theatres, we will be able to target both segments simultaneously. Marketing plan templates and free sample marketing plans. Movie theater business plan sample executive summary. How to create a movie marketing plan without going crazy. While there are no guarantees that your movie will become the next viral, breakout hit, doing something is better than letting your movie collect dust. You now hold a card that hollywood doesnt have, your own fanbase. Get practical ideas and good models with dozens of examples of successful marketing plans. The plan first markets the film to film festivals, then distributors. Content marketing institutes onepage content marketing plan examples. A marketing plan will obviously be different for a local coffee shop. The films shown will be second run releases of the most popular movies in two target. We provide templates for social media marketing, event marketing, and you could even create a communication plan from the many communication plan templates we offer. Marketing plan for the drug by mohamed mohamed on prezi.
The target market for this movie is for teenagers and adults over the age of 18, however accompanied by an adult, ages 14 and over are fine watching the movie due to. A charity marketing plan template, like the one above, is a great sample that is given in the form of a questionnaire, which has to be answered by all those involved in the plan. Successful movie marketing strategies and why they worked. Your movie marketing plan will consist of breaking your promotional strategy into small tasks that you can execute on a daily basis. Some of these marketing samples are hypothetical and some are from real companies. For actions lovers, this film has a beginning, middle and end but also the action and adventure customers pay for. Plan your schedule by department through to campaign launch.
This marketing plan example provides a solid structure for you to generate your own marketing plan template. The falls river theatre will provide the residents of falls river with a longawaited, hometown movie theatre. I created this marketing plan for a students thesis film at chapman university. The content marketing institute has put together the layout for a. You really just need to sit down with a few trusted collaborators and answer the following five questions. The easiest way to develop your marketing plan is to work through each of these sections, referring to the market research you completed when you were writing the previous sections of the. Marketing plan essay sample marketing plan a marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a. How to develop a content marketing plan with templates. The film business plan is a stepbystep guide on how to structure your film as a business and projects what your film will cost to develop and operate every film investor wants to see how you are going to. Since i first created the one page marketing plan template, many people have asked me to provide a marketing plan example so they can see it in action.
To begin, the film will be shown at specific film festivals where we will brand no good deed as a hip, independent film in. Marketing plan example sample marketing plan template. The right marketing plan identifies everything from 1 who your target customers are to 2 how you will reach them, to 3 how you will retain your. With a film marketing plan you can now market directly to film audiences at the fraction of traditional hollywood marketing budgets. This plan provides grassroots strategies you can implement over a 12 week period. Unfortunately, movie marketing is not a science, but there are a lot of lessons we can learn. Share how to develop a content marketing plan with templates via email if you are like most marketers, you begin your content marketing efforts with the best of intentions. This business plan is not to be construed as an offering for securities. How to create a movie marketing plan in 5 minutes filmmaking stuff. Transmedia marketing marketing plan template amazon s3. Sample marketing plan small business administration. Marketing plans ensure that every marketing initiative is done in.